Electric Avenue is pleased to announce two key appointments that reinforce the company’s commitment to technical excellence, customer service, and innovation in sustainable transportation. 

Allan Boutilier, who joined Electric Avenue last year, has been promoted to Technical Director, a role that will further strengthen the company’s leadership in EV charging technology and system integration. In his new position, Allan will oversee technical operations and guide projects from design to deployment, ensuring that Electric Avenue continues to deliver reliable, future-ready solutions backed by exceptional support.

 “Allan’s deep understanding of EV systems and software integrations has been key to strengthening our technical backbone,” said company president, Mark MacDonald. “Under his direction, we’re enhancing and streamlining platform reliability, interoperability, and the overall intelligence of our charging infrastructure.

In addition, Electric Avenue welcomes Sleiman “Sam” Yammine as the company’s new Technical Advisor. With a background in sales, data, and operations and an Industrial Engineering degree from Dalhousie University, Sam brings a strong blend of technical expertise and customer-first thinking. Fluent in English, French, Spanish, and Arabic, he will also play a key role in supporting Electric Avenue’s expanded multilingual technical support services — now available in four languages.

“We are thrilled to welcome Sam to our team,” added MacDonald. “His technical insight and multilingual capabilities allow us to serve an even broader customer base while upholding the high standards of service our customers expect from Electric Avenue.”

These strategic appointments mark an important milestone for Electric Avenue as EV adoption continues to accelerate worldwide. By expanding its leadership team and technical support capabilities, the company continues to advance its mission of delivering reliable, open, and future-ready charging infrastructure that makes EV charging simpler, smarter, and more sustainable.